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Programme by date

09:00 - 10:30   room FA 250

PhD Forum Meeting

MA10
09:00 - 10:30   room FA Kotěra 105

New Racisms, Differences and Agency in Europe: Perspectives on Islamophobia

SPS03
11:00 - 12:30   room FCE AS134

Old and New Racisms and the Space of Europe

RN31S07
12:45 - 13:45   room FA Kotěra 105

ESA Lecture (1) / ESA CANDIDATES FOR PRESIDENCY PRESENTATION OF THE PROGRAMMES

MD01
Chair:
Leccardi, Carmen
Università Milano-Bicocca
12:45 - 13:45   room FA Gočár 155

Specials & Workshops (1) / THE COSMOPOLITAN IMAGINATION AND SOCIAL JUSTICE

MD02
12:45 - 13:45   room FCE B286

Specials & Workshops (2) / WHAT DO SOCIOLOGISTS KNOW ABOUT ENERGY? EVERYDAY PRACTICES AND RENEWABLE ENERGY

MD03
12:45 - 13:45   room FCE C215

Specials & Workshops (3) / THE STRUCTURE OF CIVIL SOCIETY

MD04
Chair:
Navratil, Jiri
Charles University
12:45 - 13:45   room FCE B280

Contributes From National Associations (1) / NATIONAL SOCIOLOGICAL ASSOCIATIONS IN EUROPE: A SURVEY

MD05
12:45 - 13:45   room FCE D1122

Specials & Workshops (4) / A VIEW FROM OUTSIDE (EVALUATION)

MD06
12:45 - 13:45   room FA Janák 107

Specials & Workshops (5) / IN MEMORY OF ULRICH BECK

MD07
12:45 - 13:45   room FA Krejcar 111

AUTHOR MEETS CRITIQUES I

MD08
12:45 - 13:45   room FCE C206

adMeter: Passive Electronic Measurement in Media and Social Research

OS03
Chair:

Surveys based on declarative statements are facing increasing reluctance to answer, problems of unreliable memory and social desirability. In some research areas passive electronic measurement may be its successor. MEDIAN has developed and uses adMeter mobile applications to measure TV and radio audience, web sites visit, print readership and outdoor advertising exposure. In combination with surveying the panelists the project allows the measurement of actual effectiveness of advertising campaigns in terms of recall and impact on attitudes and consumer behavior. However, the technology based on audiomatching, GPS localization and URL tracking is suitable only for market and media research but can also contribute in exploring many social research questions. How does the media and political campaigns exposure relates to voting behavior and preferences and its changes? Can we use combination of passive measurement and tracking attitudes to differentiate agenda setting processes from the reinforcement theory and impact of audience on media contents? How does the electronically measured behavior and media consumption relate to respondents´ work activity? Can we use electronic measurement to predict macro-economic changes and phenomena? How do people move around their towns and neighbourhoods and what are their probable social interactions? Can we use passive electronic measurement in measuring social and spatial exclusion or social capital more precisely? What levels of noise pollution are people exposed to and how does it affect their well-being? What health-related topics can be studied using passive electronic measurement of respondents? If you are interested in cross-media planning, measuring campaign effectiveness and the possibility of using passive electronic measurement in social science, please come and join MEDIAN research agency for a presentation and discussion about adMeter technology. About MEDIAN MEDIAN is a "full service" research agency with an important position in the research market in the Czech Republic, with a high standard of provided services. MEDIAN conducts all types of qualitative and quantitative market research, sociologic research, media research and opinion polls. MEDIAN has its own software department that prepares special algorithms for analyzing data from market research, public opinion polls and special research. MEDIAN also provides the development and the distribution of new, special and original software and program’s applications. Speaker Josef Fišer studied sociology at the Faculty of Social Sciences of Charles University, where he continues his PhD studies now. He has worked in market and public opinion research for 8 years and has profound experience with quantitative research from research agencies, media and political polling. He mainly focuses on media research and political sociology. Since April 2014 he has been working in MEDIAN as an account manager of crossmedia research project adMeter.

12:45 - 13:45   room FA 252

Meet the Authors

RN03S09
Chairs:
Kaźmierska, Kaja
University of Lodz
Alber, Ina
University of Göttingen

Come and meet with the authors of new books from ESA RN03 and discuss issues of theory, methodology and the biographical imagination. Advances in Biographical Methods: Creative Applications, London: Routledge Editors: O'Neill, M. Roberts, B and Sparkes, A. October 2014, Palgrave. Prof. Maggie O'Neill and Prof. Robert Miller will introduce the book.

12:45 - 13:45   room FCE Poster Area

Poster Session

RN04P01
Chair:
12:45 - 13:45   room FCE Poster Area

Poster Session 1

RN10P01
Chair:
14:00 - 15:30   room FA 402

Social Dialogue and Employment Relations in Multinational Context

RN17S02
Chair:
Ulfsdotter Eriksson, Ylva
University of Gothenburg